Worked scenario
The brand team had not seen it
Print approval failures in packaging are expensive and are usually authority failures rather than proofing failures.
3 min read
A converter proofs artwork and sends it for approval. The buyer approves it. The run is printed. The brand team sees it on delivery and rejects it for a colour or logo treatment the buyer had no authority over.
Approval and authority are different
The converter did everything right procedurally and is still holding the cost, because the approval it obtained was not the approval that mattered.
Establishing the approver once
Asked at account setup, this is a routine question. Asked after a rejected run, it is an accusation. Recording who may approve what, per customer, costs one conversation and prevents the whole class of failure.
Version, not artwork
Approvals must attach to a specific version. Where they attach to the job in general, an artwork amended after approval carries the approval with it, which is precisely the situation the record is meant to prevent.
What changes
- Named approver recorded per customer and per brand
- Approval captured against the specific artwork version
- Escalation where a change touches brand-controlled elements
- Approval history retained for the life of the account
Questions about anything here, or a situation this does not cover? contact@anantatechhub.com