Retail and Commerce
FMCG
High-volume distribution with route sales, scheme management, retailer credit and expiry rotation.
Also covers: Fast Moving Consumer Goods · FMCG Distribution · Consumer Goods · Distributor
About this industry
FMCG distribution moves large volumes of low-margin goods through routes to many small retailers. Schemes and trade offers change constantly and drive purchasing decisions. Retailer credit, route efficiency and expiry rotation determine whether the thin margin survives to the bottom line.
Common operational problems
- Schemes and trade offers change frequently and are applied inconsistently
- Route sales and van stock reconciliation is manual
- Retailer credit across hundreds of small outlets is hard to control
- Near-expiry stock must be rotated before it becomes a return
- Claim settlement with principals requires documentation
Example workflows
Scheme definition with automatic application at billing
Route planning with van stock loading and reconciliation
Retailer credit limits with outstanding visibility
Batch and expiry rotation with near-expiry alerts
Principal claim documentation and settlement tracking
Needs no product covers yet
On RequestWhere a ready product does not reach far enough, these are the needs this industry raises most often. We do not build to order; telling us which of these you need is what shapes what we build next.
- Scheme engine with slab and combination offers
- Van sales app with route and stock reconciliation
- Principal claim management
Recommended solutions
The capabilities that matter most in this industry, the features inside each, and which product delivers it.
Inventory and Purchase Management
Know what you hold, what it cost and what needs ordering — across locations, batches and units.
- Real-time stock with low-stock alerts
- Batch and expiry tracking, and serial-number tracking
- Barcode scanning for receipt, billing and stock-take
- Product variants and multiple units with conversions
- Multi-warehouse and godown transfers
- Purchase orders, quotations, returns and supplier ledgers
- Stock valuation and outstanding-payment tracking
Billing and Accounting
Invoices, payments, expenses and ledgers that stay in agreement without a month-end rebuild.
- GST-ready invoices with multiple formats and print sizes
- Customer and supplier ledgers with running balances
- Receivables and payables with ageing
- Cash and bank accounts with payment tracking
- Expense recording and categorisation
- Cash book and business reports including profit insights
Sales and CRM
Track enquiries from first contact to closed order, with follow-ups that actually happen.
- Lead and enquiry capture from multiple sources
- Customer database with full communication history
- Quotations and estimates that convert to orders without re-entry
- Scheduled follow-ups with reminders and ownership
- Sales pipeline by stage, value and owner
- Campaigns and bulk customer communication
Business Management and ERP
One connected system across branches, users and workflows, so operational data is entered once and read everywhere.
- Connected sales, purchase, inventory and accounting on shared master data
- Multiple branches, godowns and business locations
- Users, roles and permission control over what each person can see and do
- Configurable approval workflows for discounts, purchases and expenses
- Central master data for products, customers, suppliers and tax rates
- Consolidated reporting across the whole business or one branch
Integration opportunities
Connections that commonly matter in this industry. Each carries its own honest status.
Talk to us about fmcg
Describe how your business runs today. We will be straightforward about whether a ready product fits or whether it needs building around.